For our 122nd episode, we had the pleasure of speaking with Ryan Hayford, Owner and CEO of Hayford Consulting. Ryan is a marketing and business development expert in the Additive Manufacturing industry who has extensive experience with major hardware, software, materials, and service organizations. In this episode, you'll learn more about Ryan's career journey, his mindset that he has when giving marketing advice, and his thoughts on cynicism within the additive industry. If you're in need of marketing consultancy, connect with Ryan on LinkedIn and check out Hayford Consulting.
0:00 - Intro 1:27 - Ryan's early days 5:55 - Marketing Specialist role at Objet 10:10 - Ryan's early impressions of additive 12:16 - Different factors when selling to users and non-users 14:58 - Transition into academia 17:04 - Transition back into 3D Printing 19:38 - Background behind Hayford Consulting 21:03 - Marketing projects Ryan picked up 22:22 - Thoughts on industry changes/ cynicism within the industry 31:05 - Ryan's marketing advice 34:40 - Landscape of additive conferences and trade shows 38:02 - Excitements for the industry 39:48 - Ryan's recommended read